Hi, I am Chris! Full Stack Product Designer with 20+ years experience.
Currently leading the unified B2B Information Platform redesign at TechInsights, I am dedicated to bringing design thinking and user-centered focus to large enterprise projects. Working closely with the UX team and reporting to the Platform SVP, I provide end-to-end solutions for complex use cases by balancing functional requirements and constraints with user stories and customer feedback.
With a strong background in design systems, advanced prototyping, and responsive web design, I’ve created holistic user-centric solutions for some of the largest companies in North America, including Walmart, Accor Hotels, Allergan, Sobeys, and Scotiabank.
Planned and developed Walmart Canada’s corporate site refresh and CMS migration.
As part of a site-wide refresh, I worked closely with Walmart’s Product Managers to spearhead a complete overhaul of the UX and transition to a new CMS. The new site boasts a reorganization of content to better articulate Walmart’s commitment to corporate social responsibility, sustainability, employer value proposition, and diversity & inclusion in the workplace.
UX DESIGNER @ NEXUS COMMUNICATIONSInformation Architecture / UI Design / Front-End Web Development
Led the career site UX redesign for Sobeys, Canada’s second-largest grocer — with over 125,000 employees.
Working closely with Sobeys HR and internal developers, a new candidate persona-driven structure was proposed with clearly labeled departments in four main career paths — retail, corporate, operations, and pharmacy — focusing on a two-stream user flow: reduction of friction points for job seekers eager to get to the ATS, and a stepped flow for management and qualified career candidates looking to learn more about Sobeys values and commitment to diversity. I played a key role in discovery, IA, wireframes, user flow, hierarchy, and visual design.
UX DESIGNER @ NEXUS COMMUNICATIONS
Information Architecture / Visual Design / Prototyping
Lead the Design System redesign for the evolving TechInsights Information Platform.
To increase design and development efficiency, I lead our team in spearheading a fully modular and responsive WGAC compliant design system and component library for reuse across our growing information platform, mobile app, organization, and product roadmap. I worked with the design team, TPMs and Engineers to ensure our platform vision is shared and our brand is consistent, while championing a culture of design thinking and growth.
UX DESIGNER @ TECHINSIGHTS
Design Systems / Responsive Design / Accessible Design / Information Architecture / End-to-end Product Design
Directed the UX strategy of the B2B group insurance landing page to increase lead capture for Sonnet Insurance.
I led my team and Sonnet’s stakeholders in the conversion based redesign Sonnet’s B2B Group Insurance landing. Lack of conversion was affecting company growth. Qualified group insurance seekers were not filling out the contact form and awareness of Sonnet’s group insurance value proposition was low. I worked closely with our UX writers and SEO partners to ensure the site would both funnel traffic and capture more qualified leads. I was responsible for discovery, research, IA, wireframes, user flow, hierarchy, and key visual design.
UX DESIGNER @ NEXUS COMMUNICATIONS
Competitive Analysis / Information Architecture / Visual Design / Prototyping
Strategized a conversion-focused website redesign for TechInsights to drive traffic and boost brand awareness.
Directed a customer-centric website redesign for TechInsights, strategically aligning with the user journey to drive traffic, amplify brand recognition, and enhance lead conversion. The outcome? A surge in engagement, with 300k+ monthly web visitors helping to funnel 1.6k daily visitors to the TechInsights Platform login page, directly supporting its target of 100k active users.
UX DESIGNER @ TECHINSIGHTS
Conversion Strategy / Information Architecture / Accessible Design / Customer Journey / Brand Awareness
Led the information architecture development to inform design decisions of Walmart Canada’s career site redesign — serving 100,000 monthly visitors.
To better align with its employer brand and appeal to the changing workforce, Walmart identified the need to reshape their career site. Working closely with strategists, writers, developers, and senior stakeholders in identifying candidate personas, I played a key role in developing applicant journey maps, user flows, site maps, and wireframes to inform the redesign of Walmart’s career site — all with a keen focus on workplace culture, inclusion, values, diversity, and pride.
UX DESIGNER @ NEXUS COMMUNICATIONS
Information Architecture / UI Design / Prototyping
Contact me at chris@cgervais.ca