Led the information architecture development to inform design decisions of Walmart Canada’s career site redesign, serving 100,000 monthly visitors.
Walmart is one of Canada’s largest employers with associate roles ranging from distribution and fulfillment, to bakery workers and cashiers, to e-commerce analysts. To maintain such a diverse family of qualified job candidates Walmart needed to adapt to the competitive talent landscape and demands of a changing workforce. This included adaptations to its careers website, and an evolution of its talent attraction practice to shape the candidate to associate journey.
The Walmart Career site represented one of the single-best opportunities to leverage Walmart’s current Associate Value Proposition to enhance employer brand, bolster current talent attraction efforts and minimize early attrition in key job families.
The site would be mobile responsive and bilingual. My role was to research and provide information architecture recommendations, design wireframes, direct user flow by role type, and reduce friction points for applicants.
Myth-busting common misconceptions, ‘So you think you know Walmart?’ research was conducted primarily through an audit of the existing career site, and Walmart corporate website. As part of a common theme, our strategy focused on HR-related trends and key considerations when hiring millennials.
A thorough review of the existing site helped to identify the following recommendations and opportunities:
Head Office-Specific Considerations.
Different departments require different considerations.
‘Bust myths’ and promote Walmart as a top employer with content covering culture, company narrative, Associate Value Proposition, and ‘wow of now’ storytelling
Level setting candidate/applicant expectations with realistic job previews, in-depth job descriptions, etc.
Todays workforce is comprised of Millennials, Gen Xers, Baby Boomers, and Traditionalists.
Our guiding principles
We explored various site structures to get a sense of direction the site storytelling should take. This ranged from the candidate simply seeking to ‘apply now’ to focusing on Walmart’s ‘Associate Value Proposition’ and the defining pillars those values are based on, to a ‘Myth-busting’ approach building on common candidate misperceptions.
Apply Now: A succinct content structure for users who know what role they are looking for and want to apply as fast as possible. Focusing on short & direct navigation paths to ATS, limited copy, and high-level role categories.
AVP Unpack: Aligns with the current Associate Value Proposition and messaging, with a landing page articulating all five pillars with sub-pages for each. Each page will feature a variety of media (video and infographics) and limited copy.
Mythbusting: A storytelling approach, building on common candidate misperceptions of Walmart to create a compelling counter-narrative. Each page will feature a variety of media and limit copy.
If it isn’t Broken: Reorganize and repurpose existing Career site content. A ‘Life at Walmart’ page would speak to overall Values, Diversity & Inclusion, Benefits and Total Rewards.
We continued this exploration through various iterations, numbering wireframes and page sections for easy reference and annotation, and to allow our stakeholders, copywriters, and developers to refer to specific sections by number.
After all of the feedback had been collected and wireframe iterations presented, a direction was agreed upon.
BogleWeb regular and BogleWeb bold was chosen to align with Walmart brand typeface.
The brand palette was made up primarily of corporate colours with access to a secondary palette derived from Walmart’s Associate Value Proposition ‘This is that place’.
Photography and video assets would aim to feature real associated in retail and head office settings.
The site re-design allowed us to focus on the following key objectives:
The site uses a responsive design based on a 12-column structure.
Our team prepared all the hand-off mobile responsive materials in both English and French and worked to answer any questions developers had about the design or functionality of the website.
The site developers and keepers of the Walmart Canada ATS were under a lot of pressure due to rapidly changing requests. Covid-19 threatened to impact our go-live schedule, as an urgent demand for Walmart to hire 10,000 associates across the country took precedence over our launch schedule.
To ensure product quality, I provided detailed design feedback and CSS snippets to the developers, who were now struggling with a large backlog to meet a rapidly approaching launch date.
The site launched on schedule, though the developers had little choice but to go live with a minimal viable product. Pixel perfect coding standards were sacrificed for the sake of the go live schedule. Had I the option, I would have strongly suggested the site launch be delayed to give the developers additional time. Doing so could allow the dev team to bring up the visual quality of the site up and give visitors a more polished presentation.