Currently leading the unified platform redesign at TechInsights for our company goal of 100k active users in 2023.
TechInsights, a leader servicing the semiconductor industry experiencing tremendous growth has historically existed as separate platforms with individual teams maintaining their own source of standards for UI elements, components, modules, and datasets in both the front-end and back-end of these systems. We needed a strong foundation to allow fairly quick, production-ready integration of content from legacy and acquired companies into a single user interface, and to increase Active Users to apply to all the company’s offerings, and all of its customers.
With no shortage of tasks for our UX team to manage, it was important to keep the the primary goals of the platform in the forefront. Increase active users, and manage ongoing content integration for new and legacy sources.
Specific goals of this single user interface:
Why Active Users is Key:
Designing for a platform end-to-end means really understanding the bigger picture. We knew there would be user specific challenges to solve for, but this was a design challenge that also took the whole organization and company direction into account. This meant meeting the needs of users, but also multiple business units and internal departments.
Outcomes of Legacy UI… The Fundamentals – this needs to be generic – this list can be what some of the screens or collage of UI below can show.
What’s next (end)
Key User Interface Concepts
Single user interface available to all users:
We can still sell multiple products around related content to the same customer